Our Mission

 

Customer Centricity x Exponential Technology

We believe that customer centricity and technology can reinvigorate the fragrance industry and set it on a trajectory of sustainable long-term growth.

The power of our sense of smell

Smell is an underrated, undervalued sense. That’s because it does not pass through our conscious attention. It is processed on a subconscious level. However, its powers impact us with every one of the 20,000 breaths we take every day. We believe that scent has the ability to alter moods, lift emotions, bring back memories and create new ones.

The team leading this mission

A team of multi-disciplinary thinkers, industry veterans & hi-tech individuals create the perfect balance of leadership with a cause, technical intelligence both scientifically and technologically.

Our Values

Empathy is at the center of what we do and why we do it. We are a team of selfless, curious, diverse and highly ethical people. We work to eliminate bias, seek truth and thrive to radical honesty. This is what allows us to continuously innovate.