The Future of Fragrance Retail

The Future of Fragrance Retail is here.

Our purpose is to bring customer-centricity & disruptive technology to address all the challenges of fragrance retail today
— Aboudy, AURA Lab Co-founder

End the painful cycle.

Enter AURA Lab Scentech©

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How does AURA Lab Scentech© work?

The future of retail is moving away from the ‘transaction’ towards the ‘experience’ -
Bringing the online world to the offline shop.


Propelling retail into the future using a new approach:

  • Customer User Interface: an authentic feeling engagement that adds novelty & humour to delight your customer

  • Artificial Intelligence: the latest technology democratizes perfume information to your shoppers & salespeople

  • Psychographics: using the latest psychographics and shopper taste allows for highly targeted marketing campaigns

  • Personalisation: Go from dissatisfied shoppers to loyal shoppers - one experience at a time.



I think I have a winner - this is me!
— Saeed, 34
Very nice, very sweet - this fits my personality.
— Ana, 32
I love this. It’s unique and mysterious.
— Asim, 37


Build a competitive advantage for your brand or portfolio that will drive sales and loyalty through:

  • Distinguished Customer Experience: Offer through your portfolio a customer experience that will set you apart from competition

  • Real-time psychographics: Build shopper databases with direct access to shopper habits, preferences, tastes & purchases

  • Analytics & Customer insights: Use realtime data & psychographics to develop direct marketing campaigns, personalised to each shopper


Request Demo

Fill out the below information and our team will be in touch to discuss the future of fragrance retail.

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