Perfume Shopping Augmented

When you need a boost in sales, richer data, a better shopper experience, and a “perfumer” in your store, AURA LAB has you covered.


The virtual perfumer that recommends your shoppers what suits them best

AURA LAB is an AI that can find your shoppers what they’re looking for, online or offline, then reports back to you with rich analytics for you to

improve your marketing, R&D & product development.


State of the art technology

AURA LAB’s AI, Scentech, has perfect knowledge of all perfumes ever created. Together with over 4,000,000 learning data from perfume

shoppers, nothing can recommend perfumes as accurately.


GCC/MEA 2018 Startup of the Year

GCC/MEA 2018 Startup of the Year

2018 Future Stars Startup Award Winner

2018 Future Stars Startup Award Winner


Our technology is built for every channel.

Visit the below to find out more.